Samuel Urbina ©Product & Brand Designer
Open for new opportunities
👋 Hey there,
— It’s Samuel 
Product & Brand Designer. ✨
[I also create content].
INFO_
I have a talent for transforming complex problems and ambitious ideas into user-friendly and engaging digital experiences.
Services
What I do For My Customers
Web & App Development
Websites, apps and custom tech solutions, designed and built end to end.
MVP
Turn an idea into a minimum working product, fast, to test it with real users.
Automations & Business Processes
Management platforms (payments, orders, inventory) and WhatsApp automations: you upload your menus and info, an AI answers on its own.
Case Studies
Look at My Work
Selected projects, from brand to product. Each one says what I did and who I did it with.
Red Coffee Club
Website · 3D · Interaction
A website that replaced a 21-page sponsor dossier, built in one week.
Microjob
Mobile app · Dashboard
Small paid jobs close to home, with one app for people and one dashboard for the council.
Luis Arreaza
Branding · Personal brand
A personal brand for a coach, from a symbol on a grid to posters on the street.
Maxiautos
Branding · Logo
Two proposals, one brand: the lettering stayed and the symbol was redrawn.
About me
I design in Figma and ship in code, so what you approve is what goes live.
I work from Margarita Island, Venezuela, in English and Spanish, with brands and teams in the US, Europe and Latin America.
Co-founder of Hidra
- 1 person
- for design and code: from Figma to production, with no handoffs
- [X] years
- designing and building for the web
- Needs data from Samuel
- [X] h
- to reply to a new message
- Needs data from Samuel
- EN · ES
- English and Spanish, GMT−4: hours that overlap with the US and Europe
Tools
Design & motion
- Figma
- GSAP
- Three.js
Code
- WordPress
- React
- Next.js
- Astro
AI
- Claude Code
- Codex
- ElevenLabs
Automation
- Docker
- Cloudflare
- Vercel